What does the ACA Code of Ethics say about client testimonials in advertising?

• A. Counselors may not solicit testimonials from current or former clients or from others who are vulnerable to undue influence
• B. Counselors may solicit testimonials from colleagues
• C. Counselors may use testimonials with consent
• D. Counselors may solicit testimonials from friends

Answer: (A)

The main idea at work is protecting clients from coercion and the power dynamics in the therapeutic relationship when advertising. The ACA Code of Ethics prohibits soliciting testimonials from current or former clients and from others who could be vulnerable to undue influence. This keeps clients from feeling pressured to provide endorsements and helps preserve confidentiality and trust in the counseling relationship. Advertising should avoid exploiting the client–therapist dynamic or presenting therapy outcomes in a way that could mislead the public. So, soliciting client testimonials is not allowed, even if someone thinks consent is given. The other options don’t align with this protective standard, since endorsements from colleagues or friends, or using testimonials with consent, do not address the ethical risk of pressure and manipulation associated with client testimonials.