In advertising using a fictitious business name, which of the following must be included?

Prepare for the LPCC Law and Ethics Test 2. Use flashcards and multiple-choice questions with explanations. Enhance your understanding of ethics and legal standards for effective counseling practice.

When you advertise under a fictitious business name, you must clearly identify who is providing the services and certify their credentials. Including the practitioner’s full legal name along with their licensure status ensures that clients know exactly who is responsible for the counseling and that that person is licensed to practice. This transparency helps prevent deception, allows potential clients to verify credentials with the licensing board, and holds the practitioner accountable for the services advertised.

Having only the fictitious name wouldn’t reveal the individual behind the ad or confirm licensing; a business address alone doesn’t prove licensure, and listing dates of licensure doesn’t identify the person or confirm ongoing credentials. Therefore, the combination of the practitioner’s full name and licensure status best satisfies ethical and regulatory requirements for truthful advertising.